Shari's Gourmet

Rebrand Launch

I along with the creative team developed a cohesive launch campaign that supports the brand’s evolution from Shari’s Berries to Shari’s Gourmet. By using a phased messaging approach, we were tasked with building a creative strategy that shows existing and prospective customers that, while we’ve upped our happy factor and expanded our gifting options, we’ve retained the overall experience that connects them to their recipient and delivers an unforgettable gourmet gift, no matter what they’re celebrating.