Photo Art Direction
In collaboration with the Photographer and Food Stylist, we created multiple seasons of taste appealing food photography. Our goal was to create a consistent look and feel that could be used with seasonal graphics for Shari's Berries site, print pieces, retention emails, advertisements and organic social. By implementing a more efficient shooting strategy, we were able to capture product images, lifestyle images and social images in a timely manner while still having wiggle room for creative exploration. My graphic design background helped create the composition and layout, while my strength in fine arts helped with perspective and angles.